ESIA and PwC reveal UAE solar power survey results
21 Nov 2012

United Arab Emirates – November 14, 2012: Today, the Emirates Solar Industry Association (ESIA) and PwC revealed the results of a jointly-developed national solar power survey.

The results reveal a number of important insights into the UAE solar industry.  Notably, the majority of the participants view government as the key driver for the growth of solar power in the UAE.  On the flip side, the absence of a feed-in tariff incentive scheme, which is viewed as the most attractive policy option, is seen as the industry’s greatest challenge.  Another challenge that was noted by the participants is the difficulty in obtaining bank financing for solar projects.

The renewables targets set by Abu Dhabi and Dubai are perceived as a sound starting point although legally binding regulatory frameworks are deemed necessary to provide the certainty needed for the industry to flourish.

The UAE Solar Survey was initiated by ESIA and PwC with the support of the UAE government. The aim of the survey was to gain insights into the perceived barriers to the growth of solar in the UAE.

The survey collected insights from over 170 solar industry professionals.  More than 60% of participants were UAE-based, ensuring strong local knowledge.  The participants were drawn from government sector, solar project engineering and technology manufacturers and expert advisors, thus ensuring that both public and private sector perspectives were incorporated in the analysis.

The UAE, a country blessed with an outstanding potential for solar power development, is eager to develop a viable solar power market; Abu Dhabi aims to generate 7% of its energy from renewable sources by 2020, while Dubai targets 5% by 2030.  However, market growth rates have been timid.

The President of ESIA, Vahid Fotuhi, welcomed the survey results: “This survey clearly outlines the barriers for large-scale investment in the UAE solar power market. It will serve as a helpful reference for local and federal policy-makers.  I am confident that by addressing the collective concerns highlighted in this survey we will be able to transform the UAE into a regional hub for solar energy.”

Hannes Reinisch, Senior Manager at PwC said: “We all know there is plenty of sunshine in the UAE and that there are plenty of parties interested in developing this resource, in line with the government’s green growth agenda.  Our survey highlights some of the perceived challenges in making this happen – financing, experience, regulatory certainty – challenges that the public and private sector can now focus on and resolve together.”


About the Emirates Solar Industry Association

The Emirates Solar Industry Association (ESIA) is a non-profit, non-governmental trade association that seeks to unite and represent all stakeholders from the United Arab Emirates (UAE) solar power industry.

ESIA’s key objective is to foster the development of a viable solar power market in the UAE, and in turn the wider Middle Eastern region.  In pursuance of this objective, the association assists policy-makers on policy matters, advises new market entrants on setting up locally, facilitates business opportunities for its members and provides a strong, coherent and unified voice for the UAE solar power industry.


Media Contacts

Marc Norman
Director or Marketing and Communications
Phone: +971 4 422 7088

Sarah Fitzgerald
Marketing Coordinator
Phone: +971 4 311 6630
Mobile: +971 56 659 1153


About PwC

PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with more than 180,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at

Established in the Middle East for 40 years, PwC has firms in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates, with around 2,500 people. (

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Media Contacts

Hannes Reinisch
PWC | Senior Manager, Renewable Energy & Sustainability Advisory
Mobile: +971 50 9009 513
Abu Dhabi Trade Centre, 9th Floor | PO Box 45263, Abu Dhabi, UAE


Dalia Adawieh
PWC | Marketing & External COmmunication Manager
Direct: +971 (0)4 304 3588
Mobile: +971 (0)56 6820653
Emaar Square, Building 4, Level 8
PO Box 11987, Dubai, UAE