The Meydan Hotel
Particularly in the Middle East, solar energy can make a significant contribution towards replacing fossil fuels within near future. Solar photovoltaic electricity is competitive with conventional fossil fuel-based electricity generation, particularly for peak demand during the middle of the day.
Factors such as falling costs of solar PV panels, rising costs of fuels used in conventional power generation and excellent fit to demand patterns challenge the prevailing view among many policy makers and utilities in the Middle East region that solar is expensive unless heavily subsidised.
A substantial know-how about market potential, who to address, economic aspects, infrastructure and technology is the key to establishing solar energy in the region quickly and effectively.