MESIA Launches Net-Zero Solar Champions Program: A Bold Step Towards Sustainable Energy

Dubai, UAE, 15th April, 2024 — The Middle East Solar Industry Association (MESIA) is proud to announce the launch of the MESIA Net-Zero Champions Program, a groundbreaking initiative aimed at accelerating the transition to a sustainable, low-carbon future. The launch event, scheduled for April 16th, during the World Future Energy Summit, will bring together industry leaders, policymakers, and stakeholders to celebrate this monumental milestone.

Expressing enthusiasm for the Net-Zero initiative, Marco Garcia, Chief Commercial Officer of Nextracker, stated, "We are excited to be part of MESIA’s Net-Zero Champions Program, an important initiative that aligns with Nextracker’s commitment to advancing sustainable energy solutions. Solar energy and sustainably sourced materials for manufacturing are essential for driving the transition to a low-carbon future. Nextracker is dedicated to supporting MESIA’s efforts and empowering organizations across the Middle East to achieve their net-zero carbon emissions goals,"

The MESIA Net-Zero Champions Program seeks to galvanize action on climate change by empowering organizations to commit to achieving net-zero carbon emissions by leveraging solar energy. "At MESIA, we recognize the critical role that the private sector plays in driving the transition to a sustainable energy future," said Hinde Liepmannsohn, Executive Director at MESIA. "The Net-Zero Solar Champions Program is a call to action for organizations across the Middle East to lead by example and demonstrate their commitment to sustainability."



Key features of the MESIA Net-Zero Solar Champions Program include:

• Guidance and Support: Participating organizations will receive expert guidance and support to develop and implement robust strategies for achieving net-zero carbon emissions.
• Networking Opportunities: The program will facilitate collaboration and knowledge-sharing among participating organizations, fostering a community of leaders committed to sustainability.
• Recognition and Visibility: Net-Zero Solar Champions will be recognized for their leadership and commitment to sustainability, enhancing their reputation and brand value.
• Measurable Impact: The program will track and measure the carbon emissions reductions achieved by participating organizations, demonstrating tangible progress towards the goal of net-zero emissions.

Recognizing the potential of MESIA's endeavor, Jack Zhang, Regional Head of Middle East Markets at JA Solar, remarked, "At this critical moment, with the spotlight on low-carbon development intensifying, the net-zero program signals its profound importance, The collaborative efforts of companies are indispensable in attaining ambitious climate targets and paving the way for a more resilient and prosperous future in the region. In JA Solar we have full confidence in the transformative potential of solar energy to address pressing environmental challenges, and we eagerly look forward to joining hands with more partners to support them in their journey towards achieving net-zero objectives."

In alignment with shared sentiments,, John Lee, General Manager of Asia and Africa at Envision Energy, asserted, "We're proud to be a part of MESIA, and to contribute to the Net-Zero Champions Program, It's particularly exciting for us to introduce our cutting-edge energy storage solutions to this region. We at Envision are dedicated to leading the way in sustainable energy practices. We believe that initiatives like the MESIA Net-Zero Champions Program are crucial in harnessing the power of renewables to achieve a low-carbon future. We look forward to collaborating with other industry leaders to drive meaningful action on climate change."

The launch event, generously sponsored by Nextracker, JA Solar, and Envision, anticipates hosting over 200 solar professionals for networking opportunities and brief welcome speeches.

About MESIA



The Middle East Solar Industry Association (MESIA) is a non-profit, non-governmental organization dedicated to promoting solar energy and sustainability in the Middle East region.