The new Q1 2020 bankability analysis has now been completed by the PV-Tech market research team, ranking PV module suppliers within the PV ModuleTech Bankability Ratings. The listing reveals that LONGi Solar now commands AAA-Rated status, the highest grade achievable. A further seven module suppliers are in the AA and A bands and four suppliers fall into the B levels.
This article reveals the new ratings grades for leading global module suppliers, based on the proprietary bankability methodology established by our in-house research team during 2019, and outlined across a series of articles on PV-Tech accessible via links within the final piece here. In the sections below, I also try to explain why LONGi is alone in the AAA-Rating band today, and what is differentiating the business model for the company.
The updated quarterly analysis also now features module suppliers meeting the requirements for the top-rated ‘C’ bands (CCC). A total of 28 module suppliers are now covered from AAA to CCC. All other module suppliers are currently scoring lower, in the CC and C (lowest) grades.
The full analysis of each of these 28 module suppliers is contained within the new PV ModuleTech Bankability Ratings Quarterly report; details on how to access this report can be obtained through the link here.
LONGi AAA status stimulated by industry-leading financial health
When we undertook the research to derive the necessary methodology to derive company-specific bankability scores (quarterly, between 0 and 10) and grades (AAA to C), it was clear that financial health had to dominate manufacturing strength, as the single most important metric. This was explained in detail when we discussed the methodology online last year, and especially across the finance-based part of the model used, and discussed in the article here.
Even without doing the necessary statistical analysis, and comparing historic direct observables going back 10 years for module suppliers to the industry, it is not rocket-science to say that financial stability is the single most important factor in supplier bankability (ahead of shipments, ahead of one-off module testing).
We have noted in the past few months that, in order to be A or B level graded, shipment volumes (specific to non-residential segments globally) now have to be at the multi-GW level. What then largely determines the ranking of the multi-GW suppliers is heavily impacted by financial performance of the module suppliers, or their controlling parent entity (guarantor).
One of the key issues that emerges in doing the analysis each quarter is the dependence of each company (parent entity) on module revenues/profitability.
Everyone knows that module supply is a cutthroat business proposition: constantly trying to keep COGS values 10-20% lower than module ASPs. Few module suppliers today have stand-alone module operations that are highly profitable, with gross margin performance at the 15-20% being almost heroic now, and the domain of a small handful.
Running a business with gross margins here is tough going. This is typically translating to operating margins in the low-to-mid single-digits, and invariably going into the red when anything unforeseen happens or one-off charges hit the P&L (as tends to happen more often than not in solar).
Therefore, almost by default, it is extremely hard to operate pure-play as a PV module supplier and have anything other than above-average financial health. The list of PV module suppliers that have fought trying to establish non-module supply revenue streams is vast, and very few have succeeded in this regard. Today, JinkoSolar, First Solar and Canadian Solar are the stand-out exceptions to the rule, with Canadian Solar also benefiting from instant-cash generation on tap owing to its ability to run a profitable downstream PV business alongside manufacturing (a rarity).
The ideal would appear to have module revenues somewhere in the region of 30-50% of reporting group turnover. This level allows two things that are key to being a top-rated bankable module supplier, and I will explain each of these now.
A module business that is below the 30% lower-bound of the 30-50% band noted above tends to relegate module supply business to reduced status at the company level.
For example, if module business is, say, only 1-2% of company turnover (as an extreme), then it can happily exist as loss-making so long as the company’s core business is profitable. This is how many of the Japanese and Korean companies over the years have run module operations. The business mode here essentially prevents doing what is essential internally to be PV-profitable, make needed capex/R&D investments annually, or keeping up with the rapidly moving technology/performance curve. Knowing at any time, an easy decision can be made to exit PV is not reassuring from a module buyer standpoint.
Having module operations that are significantly above 50% of turnover ultimately takes us to the pure-play scenario that I discussed above (at the other end/extreme of importance). It is great to ship 10 GW of modules each year, when making any operating profits. Conversely, if costs are above ASPs, the more that is shipped, the higher the losses; things can go from good to bad very quickly here, and the industry has many casualties over the years in this regard.
Being in the 30-50% range of turnover seems to allow for module business to remain a key priority, but also creates the space for other revenue streams to (ideally) be highly profitable. Today, there is only one company doing this with a good level of perfection: LONGi Solar. This – in addition to module shipment levels trending at around the 10-GW-level – forms the basis for the company being the only AAA-Rated module supplier in the industry today. Let me explain more now.
Benchmarking LONGi Solar
To illustrate how LONGi Solar is operating a differentiated business model to the other A and B rated module suppliers, let’s have a look at a couple of graphics now.
The first graph below looks at the twelve A and B level graded module suppliers in Q1’20, and shows the percentage of business coming from module sales. For reference here, we are using trailing 3-quarter averages to smooth out any lumps/seasonality or one-off effects. Also, module sales are for both third-party and in-house shipments; for in-house shipments, we use the prevailing external ASPs for any intra-company sales of modules. This allows us to capture ‘true’ module sales revenues.
Read the full article here.