- Congratulations on joining Yellow Door Energy! Could you please tell us more about yourself and your professional journey so far which led you to join one of the leading C&I companies in the MENA region?
As an industry veteran with over three decades of experience in the green building and sustainability space, I have seen a lot of positive changes in our industry, and in particular in solar.
Currently, I am the country director for the UAE at Yellow Door Energy. The role entails collaborating closely with a dedicated team of solar and technology experts to bring sustainable energy solutions to businesses. To date, our company has secured more than 200 megawatts of solar projects in the UAE, Jordan, Pakistan, Oman, Bahrain, and Saudi Arabia.
Prior to joining Yellow Door Energy, I was the Managing Director of Architaly Green Energy, where I developed sustainability and conservation programs for schools and universities in the UAE.
In terms of my educational background, I am actually trained as an architect, having obtained my architecture degree from the University of Florence in Italy, my home country. In the UAE, I am grateful to also be a university associate at Curtain University Dubai, and an honorary professor in architecture and planning at Amity University Dubai.
- Could you tell us more about Yellow Door Energy and its C&I activities?
Yellow Door Energy is a true UAE success story! The company was founded in 2015 in Dubai to provide solar leases to leading businesses. Thanks to the Shams Dubai net metering program, our company is able to help companies switch to clean energy, reduce electricity costs and become sustainability champions.
In the UAE, we are grateful to count among our customers leading names such as Unilever, Nestlé, United Foods, Hira Industries, and many more. You will soon hear more exciting announcements about our activities in the country.
- What are the main drivers of C&I in the MENA region?
Specific to the UAE, the main drivers are an abundance of sunshine, clear regulations, and relatively low subsidies on electricity.
- We understand that Yellow Door Energy is expanding its services further than C&I, please tell us more about it.
While we remain dedicated to the C&I sector, we are adding new products to help our C&I customers be as effective, efficient, and sustainable as possible in their electricity supply.
Hybrid or energy storage solutions are key for us at the moment, and we’re constantly assessing new technologies to add to our power purchase agreement.
Agility is one of our company’s values. As such, we are nimble, fast-moving, and open to adopting new ideas and new best practices.
If any of the MESIA readers have new products that can help businesses save money and become more sustainable, then please feel free to reach out to me directly.
- What’s the strategy for the coming 3 years?
The UAE is the first country in the region to commit to a Net Zero target and will host COP28 in 2023. As a UAE-headquartered company, Yellow Door Energy is honored to play our part to help businesses reduce their carbon emissions and become more sustainable.
In the next three years, we will continue to expand our services both in terms of products and geography.
Our goal is to continue to be the sustainable energy partner of choice for visionary businesses in the region.